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Partner with us, a leading strategic consulting boutique, to supercharge Scaleups, SMEs, and Corporates. We design and deploy transformative growth solutions in the Sales & Marketing arena, harnessing the utmost measurable value from cutting-edge digital and A.I. technologies. Ready to elevate your growth?
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Monitor the most forward-looking technologies and test if and how they can be applied to add substantial value to corporate Sales & Marketing Growth
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Assess from Board and/or C-levels corporate strategic goals, business models, Growth organizational models and operational practices
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Proactively propose to Board and/or C-levels target transformational Business Cases & Solutions, aligned with strategic goals and making use of these technologies
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Propose new technologies, Business Model improvements and Process changes aimed at increasing efficiency/effectiveness and the impact on Growth
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Coach and assist the Pilot and Implementation Phases and help defining metrics to measure related performance improvements
OUR ETHICS
We are fully conscious of the profound disruption that A.I. will bring to businesses and society.
A.I., like any highly disruptive technology, can be both a tremendous opportunity and a threat to mankind. Its impact depends on the extent to which we understand, deploy, and nurture it effectively.
We firmly committed to guiding and empowering organizations in harnessing the power of A.I. to liberate employees and executives of their menial, wearisome tasks, enabling them to focus on higher-level, creative endeavors.
This strategic shift will drastically enhance efficiency, effectiveness, and overall quality of life.
Team
Distinctive Approach and Positioning
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With our mixed Startup-Corporate extensive professional track-records, we are able to bring the most advanced Omnichannel Business Models and the most successful organizational Best Practices into the Corporate space.
We are able to Think Strategically and Act Pragmatically: not only helping Corporates in the Solution Design phase but also in the Implementation phase, weighting the target Field Sales & Marketing organization, skills, needs and motivations.
We are able to squeeze from Corporate Identity the highest Operational Value and put it at work in the day-to-day Communication efforts.
Not only Strategy. Key Growth Technologies.
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Predictive Behavioral
Actionable Insight
Adaptive Buyer Personas management
Adaptive Funnels management
Make use of data
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Community and Social Engagement
Engage and nurture Internal/External stakeholders
Generate data
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Generative A.I.
Generate Contents
Generate and drive A.I. stakeholder-facing Assistants
Make use of data
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Content Academy
Engage, Inform and nurture Internal/External stakeholders
Generate data
Working With the Best Partners
Case studies
Leading European Fashion e-commerce and Retail Chain
Business Case: A.I.-driven Behavioral Marketing Prediction
Primary Objective: regarding Online Sales, the Fashion Retailer's main goal was twofold: a significant increase in overall sales and a boost in the Online conversion rate of customers. This was essential to ensure sustainable growth and enhance the effectiveness of their marketing campaigns.
Chosen Strategy: to achieve this goals, the Fashion Retailer decided to adopt a customer-focused approach. This personalization was aimed to improve customer engagement and, consequently, sales.
Generated Value - Achieved Results: The campaign yielded impressive results. This approach allowed the Fashion Retailer to identify 30% of the customers in the database with the highest likelihood of making short-term purchases. By offering these customers precisely what they desired, their click rate was 4 times higher compared to others. Even more striking, the number of transactions was 54 times higher than those who had not received these personalized communications, and the average transaction value was 59 times higher compared to other customers.
Leading Global Beauty e-commerce and Retail Chain
Business Case: Community & Loyalty
Main Business Goals: across the retail Loyalty landscape, many programs are focused only on transactional loyalty where points equal prizes and discounts are rife. The Beauty Retailer wanted to improve lead and customer engagement, encourage people to spend more and increase Customer Loyalty. Based on research the Beauty Retailer was convinced that the key to achieve those goals was to correlate the loyalty program’s success more closely to community and personalized emotional-drivers (intense interactions, personalized perks).
Chosen Strategy: to fuel community engagement, generate high-value interactions-data and unlock new monetization opportunities, the Beauty Retailer adopted the Amity platform to easily add pre-built & highly-customizable social features to its app and website: chat, forums, profiles, feeds, video stories and more.
Generated Value - Achieved Results: The Beauty Retailer’ Loyalty Program has been boosting 17 million members in North America alone. These members are responsible for 80% of the company’s sales. Through its Loyalty Program, customers are brought to the Beauty Retailer’s website and app even when they aren’t shopping. Engagement improved by 200% leads to a 22% increase in cross-sell and a 13-51% increase in upsell revenue. Not only does this brand engagement encourage people to spend more, it also increases Customer Loyalty.